Through the globalization of our world's economies a natural tendency towards homogenization is occuring.The internet has become a rallying point for large, top down systems and companies to become the distribution mechanism for our planets wealth and creativity. Through this movement a real danger exists that our communities uniqueness will be lost within this homoginized system. The small town charm being fought to preserve around the world, could further lose its identity within the great globalization. Los Gatos is a wonderful example of this prosperity, while many strive to keep its "old town" charm.

GCX offers an alternative model. One that can thrive, side by side, with the large efficiency minded, modern day mechanisms. Through the web we all share the same technology and can offer a more localized choice. Even if we desire to use the power of the internet as a means of economic exchange, we can help save our local communities by "shopping local" through local community stores and malls.

One of the greatest potentials of this age is to empower other developing world economies to share in this new collective wealth. Local, online virtual community centers can be made to allow residents and visitors to easily find what they are looking for and support their local merchants, or craftsperson from neighborhoods, villages and tribes around the world.

We wish you the best of luck in all your business pursuits and hope you support the first GCX eCommerce location, Los Gatos X Community eShop